Transportation Demand Management

You are here:

Home
Transportation Demand Management

Program Overview

CUTR’s Transportation Demand Management (TDM) Program focuses on helping communities influence travel behavior to encourage the use of travel options other than driving alone or to improve the safety of vulnerable road users. The program’s balanced portfolio of research, technical assistance, and workforce development helps this team meet travelers’ needs to use diverse modes, depart at different times, work from home, make fewer trips or shorter trips, or take alternate routes to avoid congestion. The team’s current or recently completed projects are as diverse as the needs and approaches for managing demand. Several projects engaged faculty and staff from USF College of Public Health and Center for Marketing and Sales Innovation in the USF Muma College of Business and USF Zimmerman School of Advertising & Mass Communications, and USF Parking and Transportation Services.

We are committed to research and scientific discovery, including the generation, dissemination, and translation of new knowledge across disciplines, which means technical assistance efforts like clearinghouses and training/certificate programs play major roles in the center’s portfolio. Our technical assistance efforts include managing Best Workplaces for Commuters, which recognizes and supports employer-provided transportation services; operating the Florida TDM Clearinghouse; producing netconferences; administering a 1,850+ member TRANSP-TDM listserv to foster peer-to-peer exchanges; advancing safety by conducting targeted bicycle and pedestrian safety educational outreach programs to community groups; and offering a nationally recognized Commuter Choice Certificate and Social Marketing in Transportation Certificate training programs.