Often, the most cost-effective way to solve a problem related to transportation is to manage demand. Transportation demand management (TDM) focuses on helping people change their travel behavior—to meet their travel needs by using different modes, traveling at different times, making fewer trips or shorter trips, or taking different routes. Through the nation’s largest and most comprehensive TDM research program, CUTR’s diverse research portfolio ranges from guidance for integrating TDM into the transportation planning process to developing the TRIMMS(tm) tool for estimating impact of TDM to developing patented technologies for global positioning system-enabled mobile phones to track travel behavior. Our technical assistance efforts include managing Best Workplaces for Commuters, which recognizes and supports employer-provided transportation services; operating the Florida TDM Clearinghouse and the National TDM and Telework Clearinghouse, including its online support center; producing netconferences; administering a 2,550+ member TRANSP-TDM listserv to foster peer-to-peer exchanges; advancing safety by conducting targeted bicycle and pedestrian safety educational outreach programs to community groups; facilitating Safe Routes to Schools; and offering a nationally recognized Commuter Choice Certificate and Social Marketing in Transportation Certificate training programs.
Vanessa Wheeler joined the Transportation Demand Management (TDM) team at the Center for Urban Transportation (CUTR) in spring 2017. She assists the TDM team with numerous projects, including public safety education, communications, data gathering, and events. Prior to joining CUTR, Vanessa organized numerous workplace active transportation initiatives to assist fellow colleagues with transitioning to bicycle commuting, has served as a bike commuter coach, and helped co-found a nonprofit bike/ped advocacy organization in St. Petersburg, Florida. Vanessa’s career has primarily focused on teaching and communications. She received her education in fine art and design in Portland, Oregon.