Program Overview

Often, the most cost-effective way to solve a problem related to transportation is to manage demand. Transportation demand management (TDM) focuses on helping people change their travel behavior—to meet their travel needs by using different modes, traveling at different times, making fewer trips or shorter trips, or taking different routes. Through the nation’s largest and most comprehensive TDM research program, CUTR’s diverse research portfolio ranges from guidance for integrating TDM into the transportation planning process to developing the TRIMMS(tm) tool for estimating impact of TDM to developing patented technologies for global positioning system-enabled mobile phones to track travel behavior. Our technical assistance efforts include managing Best Workplaces for Commuters, which recognizes and supports employer-provided transportation services; operating the Florida TDM Clearinghouse and the National TDM and Telework Clearinghouse, including its online support center; producing netconferences; administering a 2,550+ member TRANSP-TDM listserv to foster peer-to-peer exchanges; advancing safety by conducting targeted bicycle and pedestrian safety educational outreach programs to community groups; facilitating Safe Routes to Schools; and offering a nationally recognized Commuter Choice Certificate and Social Marketing in Transportation Certificate training programs.

Sara Hendricks AICP, TDM-CP

Senior Research Associate Location: CUT 215
Phone: 813-974-9801
Photo of Sara Hendricks AICP, TDM-CP

Biography

Sara J. Hendricks, AICP, TDM-CP, is a Senior Research Associate at the Center for Urban Transportation Research, University of South Florida. Ms. Hendricks brings over 25 years of experience to her primary research interests in transportation demand management (TDM), growth management, incorporating TDM into planning processes, and bicycle and pedestrian planning. Most recently, Ms. Hendricks has developed recommendations for a regional TDM plan for the Tampa Bay area, under sponsorship from the Florida Department of Transportation. Ms. Hendricks completed recommendations for the Florida Department of Transportation to expand their Roadway Characteristics Inventory to incorporate the statewide Shared Use Nonmotorized (SUN) Trail system into the development of a multimodal characteristics inventory. Ms. Hendricks has been involved in a variety of transportation projects that address the interface of technologies and institutional arrangements for service delivery to the end user or customer. This includes her project management of a pilot test of an integrated mobile fare payment app at the StarMetro public transit agency in Tallahassee. Ms. Hendricks was the inaugural director of technical support for a transportation management association (TMA) in north Tampa and was Principal Editor of the TMA Handbook: A Guide to Successful Transportation Management Associations, sponsored by the Association for Commuter Transportation. Ms. Hendricks teaches modules on several topics, including telework and alternative work hour strategies, institutional arrangements for the effective delivery of TDM, and trip reduction ordinances, as part of the nationally recognized Florida Commuter Choice Certificate Program (FCCCP). She holds a Master of Regional Planning degree from the University of North Carolina at Chapel Hill.Sara J. Hendricks, AICP, TDM-CP, is a Senior Research Associate at the Center for Urban Transportation Research, University of South Florida. Ms. Hendricks brings over 25 years of experience to her primary research interests in transportation demand management (TDM), growth management, incorporating TDM into planning processes, and bicycle and pedestrian planning. Most recently, Ms. Hendricks has developed recommendations for a regional TDM plan for the Tampa Bay area, under sponsorship from the Florida Department of Transportation. Ms. Hendricks completed recommendations for the Florida Department of Transportation to expand their Roadway Characteristics Inventory to incorporate the statewide Shared Use Nonmotorized (SUN) Trail system into the development of a multimodal characteristics inventory. Ms. Hendricks has been involved in a variety of transportation projects that address the interface of technologies and institutional arrangements for service delivery to the end user or customer. This includes her project management of a pilot test of an integrated mobile fare payment app at the StarMetro public transit agency in Tallahassee. Ms. Hendricks was the inaugural director of technical support for a transportation management association (TMA) in north Tampa and was Principal Editor of the TMA Handbook: A Guide to Successful Transportation Management Associations, sponsored by the Association for Commuter Transportation. Ms. Hendricks teaches modules on several topics, including telework and alternative work hour strategies, institutional arrangements for the effective delivery of TDM, and trip reduction ordinances, as part of the nationally recognized Florida Commuter Choice Certificate Program (FCCCP). She holds a Master of Regional Planning degree from the University of North Carolina at Chapel Hill.