ITS, Traffic Operations & Safety

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ITS, Traffic Operations & Safety

Program Overview

This program actively pursues innovative projects and collaborates with peers to develop and apply new concepts and technologies to solve real-world transportation problems. The expertise of its faculty and staff covers intelligent transportation systems (ITS), connected autonomous vehicles (CAV), traffic operations, transportation safety, and technical training. Researchers and staff specialize in public education and outreach, public opinion surveys and analysis, graphic design and production, and development of effective paid media campaigns. The ITS program also manages and operates the prestigious Florida Local Technical Assistance Program (LTAP) Center to serve and provide training and technical assistance to Florida local and tribal agencies.

Research Focus:

Development of Comprehensive Roadmap and Resource Guide towards Congestion Reduction
Before-After Studies and Safety Countermeasure Evaluation
Prioritization of Safety Project Selection
Evaluation on Effectiveness of Audible and Vibratory Treatment (AVT) Installations on Arterials and Collectors
Evaluation of Pilot Deployment of Portable Visual Barriers to Reduce Rubbernecking Impact During Freeway Crashes
Toward a Florida Automated, Connected, Electric, and Shared (ACES) Transportation System Roadmap
USF-CUTR I-4 FRAME Project Before Study
Utilizing Artificial Intelligence and Vision-based Systems for Monitoring Trespassing – Best Practices
Crashes Related to Type and Location of Driveway Access
Development of Automated Roadway Lighting Diagnosis Tools for Nighttime Traffic Safety Improvement
Development of Crash Modification Factors for Speed Management of Traffic Signal Progression
Multimodal Strategies for Mitigating Congestion from Urban Parcel Delivery
Smart Work Zone Applications and Work Zone Safety
Public Safety Awareness Technology Evaluation
Cybersecurity for Connected Vehicle Infrastructures
Advanced Lighting Measurement Systems and Automated Diagnosis Tools
Incident Monitoring and Management Using Drones
Pedestrian and Bicycle Safety Research
Behavioral Research and Human Factor Analysis

Student and Automotive Technician Manual For Lab Space

ITS Recent News

CUTR presents NICR research at Florida Planning Conference
09/08/2023

Campus Peer to Peer Campaign meets with Florida International University
08/08/2023

Pei-Sung Lin, PhD, presents multiple research initiatives
08/04/2023

Cong Chen presents at NLTAPA meeting
05/16/2023

Reconnecting Tampa – NICR project brings a community together
03/31/2023

Cong Chen, Ph.D., appointed as Chair
03/22/2023

ITS Recent Publications

Pilot Implementation for Preventing Incorrect Turns at Highway-Rail Grade Crossings

Safety by Design Florida – RRFB PSA

The role of gender and temporal instability in driver-injury severities in crashes caused by speeds too fast for conditions

Assessment of a Week-Long Campus Automated Shuttle Demonstration in Low-Speed Environments

Program Director

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ITS Program

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Deborah Schultz

Program Planner Analyst ITS, Traffic Operations & SafetyLocation: CUT 134

Phone: 813-974-9759 Email: DaSchultz@usf.edu

Biography

Deborah Schultz has worked at CUTR since 2012, first working with the Motorcycle Safety program and currently working with the ITS program. She is a Program Planner/Analyst responsible for effective administration and assistance with planning and facilitation to promote, develop, and coordinate the Safety by Design pedestrian and bicycle safety program, assist with the Peer-to-Peer University Education project, and assist with the NHTSA Statewide Pedestrian and Bicycle Focus Education project. Ms. Schultz participates in the management of resources and the delivery of services, development of promotional materials, development of website and Facebook content, events and informational sessions, and the analysis and evaluation of project data. She is well versed in the USF travel and purchase processes and programs, such as Archivum, FAST, Data Marts, and more.

Ms. Schultz has been the director for the CUTR Transportation Achievement Awards event since 2018. This is CUTR’s signature annual event that honors individuals in the field of transportation and awards student scholarships. Her responsibilities include marketing the event, all arrangements and management of the reception, presentation of numerous transportation awards to students and professionals, and dinner. She is also responsible to secure and manage the sponsorships for this event, which includes businesses, organizations, and individuals.

EDUCATION
M.S. in Management, University of South Florida, Current
B.A. in English/Creative Writing, University of South Florida, 2010