CUTR has a team of experienced and dedicated personnel who work on a range of transportation-related projects and programs. The center’s staff includes educators, researchers, and technical experts who are committed to improving transportation safety for all road users.

In addition to its core staff, CUTR also works with a network of partners and collaborators in the transportation field. These partners include other research institutions, government agencies, and industry associations. By leveraging the expertise and resources of these partners, CUTR is able to make a greater impact on transportation safety and driver education issues.

Philip L. Winters

Program Director, Transportation Demand Management USF NICR Tech Transfer Assistant DirectorLocation: CUT 212
Phone: 813-974-9811
Photo of Philip L. Winters


Philip L. Winters is the director of the Transportation Demand Management (TDM) Program at the Center for Urban Transportation Research (CUTR) at the University of South Florida (USF). He has nearly 40 years in influencing the intensity, timing, and spatial distribution of vehicle demand for the purpose of reducing the impact of traffic, managing parking needs, reducing greenhouse gasses, and enhancing mobility options. His team of six full-time researchers has an extensive list of projects from developing tools for influencing travel behavior to predicting the impacts of TDM to providing guidance on incorporating TDM into the land development process to creating patented software to track travel behavior on mobile devices. To facilitate the transfer of this knowledge, he established the Commuter Choice Certificate, the country’s most comprehensive and longest-running TDM-related training program. In partnership with USF College of Health, he also introduced the Social Marketing in Transportation Certificate to help transportation professionals across the country create local programs designed to affect travel behavior. He created the leading industry listserv in 1998 that now has about 2,000 active members. Mr. Winters is a co-inventor on 16 patents. He is an emeritus member of the Committee on TDM of the Transportation Research Board. He also received the prestigious Association for Commuter Transportation’s Bob Owens TDM Champion Award in 2007. Mr. Winters received a B.S. in civil engineering from Virginia Tech.





B.S., Civil Engineering, Virginia Polytechnic Institute and State University, 1978


Transportation Demand Management Research

Training and Technical Assistance