Philip L. Winters is Director, Transportation Demand Management (TDM) Program at the Center for Urban Transportation Research (CUTR) at the University of South Florida (USF). He has nearly 40 years in influencing the intensity, timing and spatial distribution of vehicle demand for the purpose of reducing the impact of traffic, managing parking needs, reducing greenhouse gasses, and enhancing mobility options. His team of six full-time researchers have extensive list of projects from developing tools for influencing travel behavior to predicting impacts of TDM to providing guidance on incorporating TDM into the land development process to creating patented software to track travel behavior on mobile devices. To facilitate the transfer of this knowledge, he established Commuter Choice Certificate, the country’s most comprehensive and longest running TDM-related training program. In partnership with USF College of Health, he also introduced Social Marketing in Transportation Certificate to help transportation professionals across the country create local programs designed to affect travel behavior. He created the leading industry listserv in 1998 that now has about 2,000 active members. Mr. Winters is a co-inventor on 16 patents. He is an emeritus member of the Committee on TDM of the Transportation Research Board. He also received the prestigious Association for Commuter Transportation’s Bob Owens TDM Champion Award in 2007. Mr. Winters received a B.S. in civil engineering from Virginia Tech.