This pilot program at the University of South Florida (USF) Tampa campus investigated driver behaviors among students, faculty, and staff using an online survey and a social marketing framework to enhance roadway safety. Conducted in collaboration with the Center for Urban Transportation Research (CUTR), the initiative introduced a Student Government Transportation Officer role to advocate for infrastructure improvements and promote safety-focused social change. Emphasizing the elevated crash risks for young adult drivers, the study highlights the need for targeted interventions, infrastructure enhancements, and student-led efforts to foster a safer, multimodal campus transportation environment.
Authors email address for contact
- Jason Jackman Jackman@usf.edu
- Audrey Everett Audreyeverett@usf.edu
- Kayleigh Murray Kmurray10@usf.edu
- Leomar White LeomarWhite@usf.edu
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