USF team wins social marketing award for transportation study on benefits of neuromarketing in enhancing consumer information.
Marketers want to get inside your mind − literally.
That’s the focus of a multi-disciplinary study by USF’s College of Public Health (COPH), Center for Urban Transportation Research (CUTR) in the College of Engineering and MUMA College of Business. Working with agencies in the public sector the group focused on the use of neuromarketing to test marketing materials and how people respond to messaging about certain needs, in this case, transportation options.
