Shifting Narratives to Prevent Bicyclist & Pedestrian Deaths
This self-paced, online course teaches journalists, law enforcement officers, and transportation professionals how we might tap into what we know about language in order to shift the narrative and prevent bicyclist and pedestrian deaths. More specifically,
- Journalists will learn new ways to inform the public to enhance pedestrian and bicyclist safety.
- Law enforcement officers will learn new ways to protect pedestrians and bicyclists.
- Transportation professionals will learn to educate others who influence safety engineering to prevent victim-blaming and support sound infrastructure.
After completing this course, participants will have the skills to:
- evaluate language use and recognize biases in grammar and vocabulary
- conduct a situational analysis to identify blame-based language
- identify episodic vs thematic frames in written reports
- design sentences that are as factual and objective as possible
- identify resources for transportation professionals, law enforcement officers, public information officers, and media professionals to spread the word, shift the narrative, and create safer public spaces.
For a limited time, this course is offered at no cost to the registrant. Participants will receive an official Certificate of Completion.
This course was developed by the Center for Urban Transportation Research with funding from the National Safety Council.