Safety by Design Florida – RRFB PSA

As part of the Safety by Design Florida initiative effort in FDOT’s District 1, CUTR research faculty member Jason Jackman worked with the Community Traffic Safety Team members in Lee County to produce a Rectangular Rapid Flashing Beacon (RRFB) public service announcement (PSA). This collaborative PSA consisted of law enforcement throughout Lee County, including Chief Derrick Diggs (Fort Myers Police Department), Chief Anthony Sizemore (Cape Coral Police Department), Chief Kelli Smith (Florida Gulf Coast University Police Department), and Lieutenant Gregory S. Bueno (Florida Highway Patrol). Student volunteers from Florida Gulf Coast University also provided their time as extras. The RRFB PSA was created to help educate and promote the newly installed beacons to residents throughout Lee County. RRFBs can help reduce pedestrian crashes by up to 47%. One of Safety by Design Florida’s key mantras is “Safety for All Road Users”, and Chief Diggs drives this point home at the end of the PSA by reminding the public that safety is a community effort and  “We’re all in this together”.