October 30, 2014 12:00PM (EST)

Using Audience Response to Measure Pedestrian Education Efforts

WalkWise Tampa Bay is a grassroots effort providing pedestrian safety education through targeted presentations using an interactive audience response system.  The goal for this project was to increase the knowledge level of pedestrians and drivers in Hillsborough, Pasco, and Pinellas Counties to increase compliance with existing laws. The desired outcome of this educational outreach effort was to complement other engineering, enforcement, and emergency services actions to decrease crashes and fatalities   Education and awareness campaigns are proven to be more successful when they target people who are directly at risk of the problem.  The WalkWise Tampa Bay campaign targeted specific demographic groups as well as geographic locations.  Key findings from the collection of data through the audience response system show that learning retention was high.  Before the presentations, only 65 percent of valid respondents correctly answered that a pedestrian should walk on the shoulder against traffic when sidewalks are not available.  Immediately after the WalkWise presentation, about 90 percent of valid respondents answered correctly.  During this presentation, you will learn about the WalkWise campaign and hear about results from the collection of data through an audience response system.

Presenters: Julie Bond, MPA, Senior Research Associate at USF’s Center for Urban Transportation Research and Jason Jackman, MPA, Senior Research Associate at USF’s Center for Urban Transportation Research



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Approved: APA Event #28877

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