TDM Evaluation Project for MWCOG

CUTR is part of a team that will review, refine, and implement the transportation demand management (TDM) evaluation methodologies to measure effectiveness of adopted Transportation Emission Reduction Measures (TERMs) associated with the Commuter Connections Program in the Washington DC area.

Review Evaluation Needs and Existing Methodologies and Tools

  • Participate in review of surveys and other tools used in the 2008-2011 TERM evaluation to collect or analyze data for the 2011 TERM analysis. With LOA Consulting and ESTC, assess and recommend options to correct weaknesses. Review concerns raised during the 2011 TERM evaluation to identify areas for improvement.
  • Examine methodologies used to calculate vehicle trips, VMT, and emission reduction for each TERM and for the Commuter Operations Center. With LOA Consulting, determine if other methods could estimate these effectiveness measures more efficiently and reliably.
  • Assist ESTC and LOA Consulting to assess the need to adjust coefficients used in the EPA COMMUTER model for the purposes of estimating trip, VMT and emission reductions from Employer Outreach efforts.
  • Participate, by teleconference, in up to three meetings of the MWCOG Evaluation Group assembled to review the work of the consultants on this task and to comment on the results of the data collection and analysis tasks that appear later in this Scope of Work.
  • Assist LOA Consulting and ESTC to develop an updated evaluation methodology that defines the following evaluation components for each TERM and for the Commuter Operations Center:
    – Performance measures used to assess results
    – Data sources, survey methodologies,and survey tools
    – Analysis methodologies for calculating effectiveness
    – Methods and strategies to communicate evaluation results to various audiences

For more information, contact Phil Winters at winters@cutr.usf.edu.

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