The Better Driver Campaign was conducted to address aggressive driving in Florida. “Aggressive Driving Gets You Nowhere Fast” was selected as the slogan for the campaign and three key messages – “Share the Road,” “Maintain a Safe Distance,” and “Watch Your Speed” -were adopted to promote the campaign. Six billboards that showed the campaign message were placed on a selected segment of I-75,and a campaign website (www.betterdriver.org) was launched. Public outreach activities were conducted on a weekly basis at rest areas on I-75.
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