The Better Driver Campaign

The Better Driver Campaign was conducted to address aggressive driving in Florida. “Aggressive Driving Gets You Nowhere Fast” was selected as the slogan for the campaign and three key messages – “Share the Road,” “Maintain a Safe Distance,” and “Watch Your Speed” -were adopted to promote the campaign. Six billboards that showed the campaign message were placed on a selected segment of I-75,and a campaign website (www.betterdriver.org) was launched. Public outreach activities were conducted on a weekly basis at rest areas on I-75.