Price Elasticity of Rideshare: Commuter Fringe Benefits & Parking Cash-Out

The goal of this National Center for Transit Research (NCTR) project was to determine the price elasticity of rideshare with specific objectives of helping to assess what the effect on ridership would be if the effective price paid by the traveler was substantially reduced (i.e., increase in employer co-pay) or increased (i.e., decrease in employer…